25 Years of SEO Experience

Having watched the SEO industry evolve over a long time has given me a deep understanding of SEO methodology. In 1995 I was hired as the Marketing Director for Channel 1 of Harvard Square. The company had been a BBS bulletin board service, and among the first companies offering dial up Internet access to Boston and the Suburbs. My job was to sell more services such as web design and ISDN.

As a former directory salesman, search engines immediately caught my attention.

Yahoo launched in 1994, but many other search engines like Alta Vista, Hotbot, Excite, Lycos, and Ask Jeeves would soon gain notoriety. Most of my leads came from the Webcrawler search engine in 1996-97. Within a few years some of these search engines would sell for big money – and then be moot not long after Google made its debut.

In 1997 I viewed real estate as among the first trending applications of Internet commerce and purchased bostoncondos.com. In 1998 I built a website and connected each Boston neighborhood to MLS listings and sold sponsorship to local neighborhood realtors. At the same time I worked hard to get BostonCondos.com top ranked in Search Engines.

While working in my Boston Government Center office I uncovered some of the ranking characteristics that allowed bostoncondos.com to rise to the top of Search Engines. Thereafter the website received multiple condo purchase requests for each neighborhood every day. I would eventually sell the website to a realtor, who in turn sold it to another real estate organization.

Thereafter I went on to establish my SEO agency in 2007 naming it Everett Communications.

All major companies have huge SEO departments. Still, my experience can provide direction to any size company. I see SEO issues in many websites including those of large corporations.

I have used all the tools. I can help develop a more user-friendly website, establish top search engine rankings, attract more organic traffic, dominate competitors, and build SEO monetary value.

Recently I was contacted and interviewed for what I believe was the #1 SEO job in America. I did not call them but they uncovered me in Linkedin. The Director of Marketing realized that when it comes to SEO, entrepreneurs who have built their own agency and performed all tasks themselves are among the few who have the much needed 360-degree perspective of successful SEO strategy.

I was humbled to receive that call (from Wayfair) and will be humbled to receive a call to help your company.

Kevin Kestyn (617) 286-3202