I Learned SEO Long Ago

I have watched the SEO industry and Google algorithm evolve over a long time. I started in the beginning – or close. In 1995 I was hired as the Marketing Director for Channel 1 of Harvard Square. The company had been a BBS bulletin board service, and was among the first companies offering dial up Internet access to Boston and the Suburbs. My job was to sell more services such as web design and ISDN. Yahoo had just launched as I was discovering search engines and how they worked. All of a sudden there many new ones. Alta Vista, Hotbot, Excite and others. Webcrawler was the most used search engine when I began, in 1995-1997 timeline. Yahoo had a sizeable following. In 1998 Google made its debut.

I saw real estate as among the first trending applications of Internet commerce and purchased bostoncondos.com. I built a website and connected each Boston neighborhood to MLS listings. In 1998 I worked hard trying to create the perfect content that would get BostonCondos.com top ranked in Google. No matter what I wrote it did not seem to help. One Friday afternoon I made an editing error – but Monday my Google rankings skyrocketed. I studied the page code. What did I do? In 1999 while working in my Government Center office I cracked some of the algorithm characteristics that allowed me to rise to the top of Google. Each neighborhood received dozens of condo requests every day. I sold real estate companies advertising and had 21 neighborhood sponsors. Bostoncondos.com sold many condos. I would eventually sell it to a realtor, who in turn sold it to another real estate organization.

I went on to establish my SEO agency naming it Everett Communications. My job today is the same as it was then. To design successful websites, establish excellent search engine rankings, develop abundant organic traffic, dominate competitors, and build SEO monetary value. The tools have improved – and that has made all the difference. Knowing how to use all the best SEO tools to uncover, manipulate and interpret data is extremely important.

I recently interviewed for what I call the #1 SEO job in America. I did not call them but they uncovered me in Linkedin – the Director of Marketing realized that when it comes to SEO, the entrepreneurs who have built their own agency and worn all the hats are among the few who have a 360 degree understanding of successful SEO strategy. Most others only get to wear some of the hats – and lack expertise on some levels. I was humbled to receive that call – from Wayfair.

I will be just as humbled to receive that call to help your company.

SEO Consultant

I’ve perfected the process for small business owners to naturally attract customers, improve their search engine positioning and hit their income goals. I’ve found that many digital marketing companies are great at what they do (buying ads) … but Organic SEO is an advanced expertise.

Kevin Kestyn Created Over 200 Websites Since 1995

Organic Search is Most Often the Primary Source of Website Traffic. SEO is the best way to understand the voice of ther consumer. Are you ready to implement marketing strategies and tactics to boost your exposure and growth? If you’re interested, let’s connect and talk.