Keywords and Business
Analyzing keywords via successful competitors demonstrates how your marketplace thinks and reacts. And understanding keywords is at the heart of any successful back link program.
I discover desirable keywords by researching search volumes and keyword difficulty. I then find out what competitors are ranking for these words and phrases.
Once I identify your true competitors, then I can discover the pages and the content that attracts the most lucrative rankings. Looking deeper and interpreting analytics reports I further discover specific content characteristics that attract search engines and links.
Keyword research also looks for keyword niches; there are potentially large numbers of long tail keyword niches.
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