Content Architecture & EAT
Implementing SEO includes improving user engagement. Target your audience by standing in their shoes and getting inside their head. You know what they want! You should know how sell it. Use that knowledge to write the perfect headline – followed by developing captivating content that answers their questions.
The right headline can close the deal all by itself. But in SEO headines play complex roles and are affected by keywords and user engagement. Targeting your audience with the right headline is so important that Google uses it to form scope and context.
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